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Unmasking the Illusion: The Real Reason Why Most Marketing Plans Fall Flat

Introduction: In an era dominated by digital marketing, businesses are increasingly turning to experts who promise to elevate their brand through captivating images, compelling content, and...

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Mastering Business Success in 3 Easy Steps

Mastering Business Success in One, Two and Three Easy Steps:

In the dynamic landscape of entrepreneurship, achieving success requires a strategic approach. Business owners must navigate through...

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Navigating Success: Key Focus Areas for Small Business Owners in 2024

As I step into the ever-evolving landscape of 2024, small business owners find themselves facing a myriad of challenges and opportunities. The business world is dynamic, and staying ahead requires...

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Protecting Your Business: Why An Employee Today Could Be a Competitor Tomorrow

In the ever-evolving world of business, where opportunities are abundant and competition is fierce, it's crucial for entrepreneurs and business owners to remain vigilant and safeguard their...

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What is a strategic plan? Why do you need one?

What’s a Strategic Plan?  Why do you need one?

Would out set out to drive to a new destination without turning on your GPS? Business owners go to work on their business everyday not...

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Not Every Business Idea Is A Good One

Why every business idea is not a good one

People are excited when they watch Shark Tank. They all feel they have the next greatest business in the world. However, it's not accurate to claim that...

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Do you trust your business mentor?

Do you trust your business mentor? 

In the ever-evolving world of entrepreneurship, success is often measured by not only the ideas and strategies you bring to the table but also by the...

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Shiny Business Coaches - Part 2

Ever wonder why you never received any return on your investment after you paid an online influencer for business coaching advice?  Perhaps they faked their social media proof. Here are a few...

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Confirmation Bias: Where To Perform Market Research

85% of all business startups fail within five years. These statistics have not changed in decades in the USA. 40% of these businesses fail because there is no market. Why do people still...

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Reality Check: Having an Idea for a Business Doesn't Guarantee Sales

In the world of entrepreneurship, the journey from concept to success is often paved with obstacles and challenges. While having a groundbreaking business idea might be the starting point, it's...

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