Easy Steps to Write an Elevator Message

It's interesting how many business owners talk in circles when answering my question, "What's your business?" As an entrepreneur, you must always be prepared to answer this question within a few...

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Social Media Words and the Law

 

Dealing with both positive and negative social media reviews is a way of life for small business owners. My consumer travel agency was a victim of a defamation campaign.  Why? I have no idea...

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How Small Businesses Get Partnerships To Work

 

Going into business with one or more partners requires a strategy in and of itself.  I believe each partner in the organization should have a job description and plan to contribute to the...

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Number One Reason Why Startups Fail

 

Number One Reason Why Startups Fail

 Are you a would-be entrepreneur with a great new business idea?  Do you feel you can become the next Microsoft?  To be a successful business...

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My Marketing Plan Doesn't Work!

 

Many of my private clients make this statement to me almost word for word: “Marketing doesn’t work!” And I agree with them under certain conditions.  Unfortunately most of...

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Small Business Owners Wear All Of The Headdresses

 

Fortune 1000 companies and organizations of similar size are managed by one major chief and four minor chiefs.  The small business owner manages all of these roles.   In billion...

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How An Aesop Fable Teaches Small Business Owners

 

In this short and concise video, small business owners learn the importance of market research.  Using an experienced coach and mentor aides in the business startup and growth processes. ...

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Preparing For Business Challenges Takes Skill And Experience, Facing Them Is Inevitable!

 

Predicting business challenges before they happen may save some of the 85% of new businesses that fail. To prepare for confrontations before they occur business owners need to identify them first....

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