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The Art of Closing a Sale: Tapping into Customer Emotions

It is easy to close a sale when you target your customer’s emotion. In the dynamic world of sales, understanding and targeting customer emotions can transform a challenging pitch into a...

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The Power of Focus: Why "Hope" is not a word used in business

In the bustling world of business, where ambitions are high and stakes even higher, the language we use can significantly impact our outcomes. While hope is a sentiment often associated with...

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The Emperor's New Clothes: A Personal Reflection on Coaching with Integrity

Once upon a time, in a kingdom not too different from the worlds we navigate today, there lived an emperor who was obsessed with fine clothing. He spent vast sums of money to look ever more...

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The Power of Clarity: Why Your Product or Service Title Must Speak to Customers

In the vast landscape of commerce, where every business is vying for attention, the title of your product or service acts as the gateway to your offerings. It's the first impression, the initial...

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The Business Coach You Wish You Met Sooner: Fixing the Failures of Others

In the world of business coaching, timing is everything. Yet, all too often, I find myself being brought in when the damage is already done, when business owners have exhausted their resources,...

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Branding 101: Understanding the Power of Emotions in Consumer Decision-Making

In the vast and competitive marketplace of today, successful branding is more crucial than ever. It's not just about having a recognizable logo or catchy slogan; it's about understanding the...

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Grow Your Business Big by Keeping Your Target Audience Small

In the vast sea of entrepreneurship, there's a prevalent notion that to succeed, you must cast your net wide, appealing to as broad an audience as possible. While this strategy may work for some,...

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What Is Your Swim Lane?

In the vast sea of entrepreneurship, navigating the waters of small business ownership can feel like swimming against the current. Every decision, every choice, can either propel you forward or...

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Unlocking Success: The Power of Customer Experience and Relationship Management for Small Businesses

In the dynamic landscape of small business, success isn't just about providing a product or service; it's about creating an unforgettable journey for your customers. Two key pillars in achieving...

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Unmasking the Illusion: The Real Reason Why Most Marketing Plans Fall Flat

Introduction: In an era dominated by digital marketing, businesses are increasingly turning to experts who promise to elevate their brand through captivating images, compelling content, and...

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