Grow Your Business Big by Keeping Your Target Audience Small
In the vast sea of entrepreneurship, there's a prevalent notion that to succeed, you must cast your net wide, appealing to as broad an audience as possible. While this strategy may work for some, ther...
What Is Your Swim Lane?
In the vast sea of entrepreneurship, navigating the waters of small business ownership can feel like swimming against the current. Every decision, every choice, can either propel you forward or drag y...
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Author
Darlene Ziebell
Author
Prominent entrepreneur, author, and business consultant Darlene Ziebell is excited to be writing this blog to help others navigate the world of business. This blog is one of several initiatives she has already launched to help entrepreneurs prepare for and overcome challenges in running a business. Darlene bases her methods on lessons learned from her own companies and hundreds of consulting clients. Read her articles and learn from the world's No.1 Business coach entrepreneurs wish they met sooner. She is a former CEO, Director, and public speaker. In addition to her MBA from Kellogg School of Management at Northwestern University, her extensive career consists of practical experience bootstrapping four startups and advising the Fortune 1000 as a management consultant.
