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Beyond the Hype: Verifying Business Expertise on Social Media

When you scroll through social media, it's easy to get swept up in the flood of business advice from so-called experts. Everyone seems to have a trick for scaling fast or a secret formula for...

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Why Spending a Lot of Money on Marketing Isn't Enough

If you've been pouring money into marketing but aren't seeing the results you expect, you're not alone. This issue often boils down to three main reasons, none of which are solved simply by...

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Why Digital Marketing Alone Wonโ€™t Save Your Sales โ€“ Build Your Differentiating Message First

As an entrepreneur, it’s easy to think that adding digital marketing to your strategy will suddenly boost your sales. But here’s the reality: if you’re not already selling...

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The Crucial Role of A/B Testing in Email Marketing: Unlocking the Secret to Boosting Open Rates

In the dynamic world of digital marketing, A/B testing stands out as a cornerstone technique, especially when crafting the perfect email subject lines. This method, often referred to as split...

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Why Your Marketing Company Isn't Delivering Results

In the past few weeks, several business owners have approached me with a common issue: they’re spending between $2,000 to $6,000 a month on marketing companies, yet they're not seeing any...

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The Glitter Trap: How Overly Fancy Ads Can Undermine Your Digital Marketing Success

As a seasoned business owner and advisor, I’ve observed a troubling trend in the digital marketing realm: the fancier the marketing ad, the less substance it often has. This observation holds...

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Sending Out the Wrong Message Won't Win More Clients

In the digital age, many business owners fall into the trap of believing that increasing their marketing ads and social media presence is the key to gaining more customers. However, this approach...

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The Marketing Money Pit โ€“ How to Avoid It

As a business owner, you're constantly looking for ways to grow and manage your business effectively. With countless marketing companies promising to boost your visibility and sales, it's tempting...

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Why Bashing Your Competition is Bad for Business: Focus on Your Unique Strengths

I subscribe to many business consultants, coaches and advisors. It shocks me how many times I receive one of their emails or newsletters that targets their competitors in a negative manner.

In...

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Achieving Seven Figures in Sales: Rapid Growth Strategies for Your Business

Achieving seven figures in sales is not just a dream—it's a tangible goal that your business can reach quicker than you might imagine. With my proven strategies, I've successfully propelled...

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