Welcome to The 1% Edge
Where serious business owners sharpen their strategy and scale with purpose.
Most newsletters are filled with surface-level tips, feel-good quotes, or overhyped marketing trends.
This is not one of them.
I created The 1% Edge for business owners who are tired of the noise — and ready for the trut...
by Darlene Ziebell —
Jun 25, 2025
welcome
Why More Clicks Won’t Save Your Business
Why More Clicks Won’t Save Your Business
You’ve been told that more traffic means more sales. More clicks, more followers, more impressions. But what if I told you that chasing clicks is one of the most expensive mistakes business owners make?
I’ve worked with companies doing $1M, $5M, even $10M ...
by Darlene Ziebell —
Jun 25, 2025
fix what's broken
Stop Winging It: Why Business Strategy Isn't Optional
Stop Winging It: Why Business Strategy Isn't Optional
Most business owners don’t fail because they’re lazy or untalented. They fail because they’re reactive.
They chase opportunities. They jump on trends. They “try things.” But they don’t have a strategy. And without a strategy, every decision is...
by Darlene Ziebell —
Jun 25, 2025
business strategy
Scaling Isn't Growth. It's Engineering.
Scaling Isn’t Growth. It’s Engineering.
Everyone says they want to scale. But most business owners don’t actually know what scaling means — and worse, they try to grow without building the foundation first.
Scaling isn’t doing more. It’s doing smarter. It’s creating a business model that can grow...
by Darlene Ziebell —
Jun 25, 2025
scaling a business
The 1% Edge
