The Real Reason Your Marketing Isn't Working (It's Not What You Think)

Most business owners don’t realize it, but marketing failure rarely starts with the marketing. It usually starts with a broken foundation—your business model, your positioning, or your sales conversion process. But instead of investigating the root cause, owners throw time and money at tactics that never had a chance of working.

I’ve spent decades being called in after the damage has been done. From Fortune 1000 companies to small businesses stuck at 6 or 7 figures, they all had one thing in common: they were guessing. They were chasing the symptom instead of fixing the source. This article will walk you through how to identify what’s really broken—before your next campaign becomes your next regret.