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Why Tracking the Wrong KPIs Can Sink Your Business

Darlene Ziebell
Why Tracking the Wrong KPIs Can Sink Your Business
4:12
 

Key Performance Indicators (KPIs) play a pivotal role in business growth and success. However, measuring the wrong KPIs can lead to misguided strategies and ultimately tank your business. The essence ...

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Why Staying Small Can Lead to Bigger Profits and Greater Success

Darlene Ziebell
Why Staying Small Can Lead to Bigger Profits and Greater Success
6:37
 

Scaling a business to new heights is often seen as the ultimate goal, a testament to success and ambition. However, bigger isn't always better, and for some business owners, staying smaller in scale c...

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The First Step to Starting, Turning Around, or Exiting a Business: Crafting the Right Marketing Strategy

Darlene Ziebell
The First Step to Starting, Turning Around, or Exiting a Business: Crafting the Right Marketing Strategy
8:02
 

When I approach any business—whether I am starting, turning it around, or preparing for an exit—my first step is to craft a comprehensive marketing strategy. Why? Because without a clear, acti

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Reignite Your Business: How to Stay Relevant and Thrive Beyond a Decade

Darlene Ziebell
Reignite Your Business: How to Stay Relevant and Thrive Beyond a Decade
9:40
 

Refreshing your business after a decade or more can be the key to revitalizing your growth, brand relevance, and market position. Over time, market trends, customer expectations, and technology evolve...

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12 Lessons Every New Entrepreneur Needs Before Starting a Business

Darlene Ziebell
12 Lessons Every New Entrepreneur Needs Before Starting a Business
9:39
 

Launching a business can be one of the most exciting—and challenging—journeys you’ll ever embark upon. In my book, 12 Things I Wish I Knew Before I Started a Business, I delve into the core lessons th...

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From Zero to Seven Figures: How I Built a Million-Dollar Business in Just 2 Years

Reaching seven figures in sales is a significant milestone for any business owner, but it's not an overnight success. On average, it takes me about two years to get there, and I believe this timeframe...

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Unlocking Market Insights: How AI Can Revolutionize Your Business Strategy

Using AI for market research can transform how businesses understand customer needs, predict trends, and stay competitive. AI tools help businesses by processing vast amounts of data, identifying patt...

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Is Your Business Stuck? A Strategic Refresh Could Be the Solution

As a business owner who has achieved 7+ figures in sales, you’ve already accomplished what most entrepreneurs strive for. You’ve put in the work, built a successful company, and seen great results. Bu...

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Is Your Sales Growth Stagnant or Shrinking? It’s Time for a New Strategic Plan

Reaching 7+ figures in sales is a remarkable milestone. But what happens when the growth that got you here suddenly plateaus—or worse, starts to shrink? This is often the point where many business own...

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More Than Numbers: The Strategic Insights Entrepreneurs Must Consider Before Buying a Business

When considering the purchase of a business, many entrepreneurs focus solely on the financials. While it's essential to review the numbers, it's equally critical to understand the strategy behind the ...

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