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Taking Time to Build a Solid Business Plan: The Secret to Launching Faster

In the fast-paced world of entrepreneurship, it’s tempting to skip straight to the action—launching a product, opening the doors, and chasing those first sales. Yet, taking time to...

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Breaking Barriers: How Women Entrepreneurs Can Reach Eight-Figure Success

Reaching eight figures as a woman business owner is an extraordinary feat, given the statistics. Studies show that less than 1% of businesses ever reach $10 million in annual revenue. For women,...

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Setting the Stage for Success: Strategic Growth Planning for 2025

As we approach the end of the year, now is the ideal time for business owners to reflect on their current strategies and set their sights on a successful 2025. Strategic business growth...

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Does Your Business Have the Right Advisor? Choosing Strategic Advisors for Real Growth

For any business owner aiming to scale to seven or eight figures, having the right strategic advisor is invaluable. However, finding a genuinely effective advisor is not just about credentials;...

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The Road to Resilience: How to Navigate and Overcome Business Setbacks

Resilience is often the defining difference between business owners who thrive and those who falter. In the journey to success, setbacks are inevitable—whether it's an unexpected legal...

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Why Tracking the Wrong KPIs Can Sink Your Business

Darlene Ziebell
Why Tracking the Wrong KPIs Can Sink Your Business
4:12
 

Key Performance Indicators (KPIs) play a pivotal role in business growth and success. However, measuring the wrong KPIs can lead to misguided strategies and ultimately tank your business. The...

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Why Staying Small Can Lead to Bigger Profits and Greater Success

Darlene Ziebell
Why Staying Small Can Lead to Bigger Profits and Greater Success
6:37
 

Scaling a business to new heights is often seen as the ultimate goal, a testament to success and ambition. However, bigger isn't always better, and for some business owners, staying smaller in...

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The First Step to Starting, Turning Around, or Exiting a Business: Crafting the Right Marketing Strategy

Darlene Ziebell
The First Step to Starting, Turning Around, or Exiting a Business: Crafting the Right Marketing Strategy
8:02
 

When I approach any business—whether I am starting, turning it around, or preparing for an exit—my first step is to craft a comprehensive marketing strategy. Why? Because without a...

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Reignite Your Business: How to Stay Relevant and Thrive Beyond a Decade

Darlene Ziebell
Reignite Your Business: How to Stay Relevant and Thrive Beyond a Decade
9:40
 

Refreshing your business after a decade or more can be the key to revitalizing your growth, brand relevance, and market position. Over time, market trends, customer expectations, and technology...

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12 Lessons Every New Entrepreneur Needs Before Starting a Business

Darlene Ziebell
12 Lessons Every New Entrepreneur Needs Before Starting a Business
9:39
 

Launching a business can be one of the most exciting—and challenging—journeys you’ll ever embark upon. In my book, 12 Things I Wish I Knew Before I Started a Business, I...

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