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The Art of Closing a Sale: Tapping into Customer Emotions

It is easy to close a sale when you target your customer’s emotion. In the dynamic world of sales, understanding and targeting customer emotions can transform a challenging pitch into a...

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Reality Check: Having an Idea for a Business Doesn't Guarantee Sales

In the world of entrepreneurship, the journey from concept to success is often paved with obstacles and challenges. While having a groundbreaking business idea might be the starting point, it's...

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