Ever wonder why you never received any return on your investment after you paid an online influencer for business coaching advice? Perhaps they faked their social media proof. Here are a few ideas on how to determine if the people you are following really have all the followers they claim.
You might first be asking, how do they fake the numbers of their followers? Basically, they buy them. It’s called faking it until you make it. If you google, purchase social media likes, comments, and followers, you may be surprised how many companies offer this type of service for sale.
One of my strengths when mentoring you and your business, is determining how to differentiate your business from your competition. Since much of my competition is online, just like I advise my clients, I research my online competition too.
One thing I noticed when tracking several online competitor business coaches with tens of thousands of followers, is how their social media posts, actually have comments. Until I researched how to fake an online influencer presence until you make it works, I thought my competition was better at marketing or was just lucky. But then I learned about “faking social proof.”
This will take time, but it may be worth it. Here are a few tricks to tell if the online influencer you’re following, or your own online competition, may be faking it:
With today’s technology it is easy to create fakes of just about anything. There are many articles on forged art displayed in famous museums. If it’s easy to fake a famous piece of art, it’s extremely easy to create a fake online influencer presence. Here are some tips on how to tell if a follower could be a fake:
Another way to determine if the person you want to hire as your business advisor is worthy of your money is to ask them, “where have you done it before?” How long have you been in business and will you provide individual references? Actually speak to their references and review their LinkedIn profile searching for gap in their history.
One of my current clients is a former investigator. He went through my profile line, by line asking very specific details of my background. When I passed his review, he immediately signed up with me.
When researching someone I perceived as a competitor of mine, I learned he worked as a car salesman and left to start a new business mentoring business owners. I realized, he was not a competitor, just a successful online influencer.
As of writing this article, I have 8,359 LinkedIn followers. This number increases everyday and I am proud to say I did not purchase any of them.
Darlene M. Ziebell
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