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Why More Clicks Won’t Save Your Business

by Darlene Ziebell
Jun 25, 2025
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Why More Clicks Won’t Save Your Business

You’ve been told that more traffic means more sales. More clicks, more followers, more impressions. But what if I told you that chasing clicks is one of the most expensive mistakes business owners make?

I’ve worked with companies doing $1M, $5M, even $10M in revenue — and they all had one thing in common: they thought marketing was a volume game. But if your strategy is broken, pouring more clicks into the funnel won’t fix it. It just burns cash faster.

Here’s what’s really going on — and what the top 1% do instead.

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