Stop Winging It: Why Business Strategy Isn't Optional

Most business owners don’t fail because they’re lazy or untalented. They fail because they’re reactive.

They chase opportunities. They jump on trends. They “try things.” But they don’t have a strategy. And without a strategy, every decision is a guess — and guesswork burns time, money, and energy.

I’ve built four multimillion-dollar businesses, and I’ve consulted with countless more. The difference between those who scale and those who stall? A real strategy that guides the business — not just a to-do list.