How a Business Turnaround Strategist Can Save Your Company
May 20, 2025
How a Business Turnaround Strategist Can Save Your Company
By Darlene M. Ziebell
You don’t call 911 when you think something might be wrong. You call when you know you’re in trouble. And if your business is bleeding cash, losing customers, or stuck in a downward spiral, it’s time to dial in a different kind of first responder: a business turnaround strategist.
This isn’t about theory. It’s about action.
I’ve been in the trenches of struggling companies—mine and others. I’ve seen what happens when a founder waits too long to ask for help. And I’ve also seen what’s possible when they pick up the phone before the walls cave in.
What a Turnaround Strategist Actually Does
Let’s get one thing straight: this isn’t feel-good coaching or fluffy advice. A real turnaround strategist comes in, rolls up their sleeves, and gets to the root of what’s dragging your business down. We’re not here to make cosmetic fixes. We’re here to stabilize, restructure, and rebuild—fast.
Here’s what that looks like:
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Diagnosing the Real Problem – It’s rarely what you think. You may believe it’s sales. I’ll show you it’s strategy.
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Shutting Off the Cash Bleed – We isolate what’s wasting money and stop it cold. That includes marketing that doesn’t convert, bloated expenses, or underperforming products.
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Reworking the Strategy – Your original plan got you here, but it won’t take you there. I help rebuild your business model, align it with reality, and prepare it for growth.
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Getting the Right People in the Right Seats – Sometimes it’s not just the strategy. It’s the team. And the tough calls that come with that? I help you make them.
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Repositioning for Profit – From messaging to market fit, we dial in what makes your company different—and valuable.
Why You Can’t Fix This Alone
When you’re in crisis mode, you’re too close to the problem. You’re reacting, not leading. You don’t need another idea. You need a seasoned strategist who’s already seen the playbook—and rewritten it.
I’ve led companies through lawsuits, credit freezes, bad partnerships, and even identity theft. I’ve survived the worst, and I’ve helped clients come out stronger. That kind of clarity only comes with experience. And if your business is in free fall, experience is exactly what you need.
Don’t Wait for the Bleeding to Stop on Its Own
A turnaround isn’t just about survival—it’s about setting your business up to thrive again. That’s the difference between applying a bandage and performing surgery.
If your business is in trouble, don’t wait for another disappointing quarter or lost customer to confirm what you already know. Reach out to someone who’s been where you are—and knows exactly how to guide you out.
Let’s talk before your business becomes another statistic. Connect with me here today.
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