The 1% Edge
Welcome to The 1% Edge This newsletter is built for business owners who don’t just want to survive — but scale, thrive, and lead. I’m Darlene Ziebell. I’ve built four multi-million-dollar companies, navigated twelve major crises, and helped countless business owners turn setbacks into strategic breakthroughs. This isn’t fluff. It’s real-world strategy, hard-earned insight, and the edge most business owners wish they had before hitting a wall. Every edition delivers battle-tested advice, behind-the-scenes truths, and step-by-step tactics the top 1% use — without the guesswork. You’ve got what it takes. Let’s sharpen your edge.
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In The 1% Edge, you will read about:
Business Strategy
From high-level vision to day-to-day decision-making, this section dives into the core of how smart businesses grow with purpose. You'll get strategic insights on market positioning, competitive differentiation, planning, and execution — all focused on building long-term, sustainable success. Designed for owners who are done guessing and ready to lead with clarity.
Scaling a Business
Built for 6- and 7-figure entrepreneurs who’ve outgrown their hustle and need infrastructure to match ambition. This section breaks down what it really takes to scale — systems, delegation, scalable offers, and smart financial models. It’s not about working more. It’s about engineering a business that grows without burning you out.
Fix What’s Broken
Your signature, no-nonsense zone. This column calls out what’s not working — in marketing, operations, leadership, or growth — and shows exactly how to fix it. It’s not about symptoms; it’s about solving the root problems that hold businesses back. Over time, this becomes a defining voice of your brand: sharp, direct, and results-driven.
