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What Do I Mean by a Unique Selling Proposition?

In my Branding 101 workshop, I explain the concept of a Unique Selling Proposition (USP) with a simple example—milk. Imagine milk coming from the same cow, but being sold in three different outlets, e...

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The Secret to Scaling Beyond Seven Figures

Every business owner dreams of hitting their first million in revenue. But what happens when you hit that milestone and things start to plateau? Many entrepreneurs get stuck because they assume that w...

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SBA EIDL Loan Updates: What You Need to Know!

 

As of March 2025, the Small Business Administration (SBA) has implemented significant changes to its Economic Injury Disaster Loan (EIDL) program, affecting many small business owners. Here's an ov...

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Why Business Owners Need to Stay Focused

Running a business is filled with distractions—market shifts, unexpected challenges, and the constant barrage of new opportunities. While flexibility is essential, staying focused is what separates su...

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Lessons from the Trenches: The Costly Mistake of Ignoring Market Shifts

Every successful business owner knows that adaptability is the key to survival. Yet, too many entrepreneurs—especially those who have reached seven figures—fall into the trap of assuming what worked b...

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Scaling a Business: The Hard Truth About What It Really Takes

Most business owners dream of scaling, but few actually understand what it takes to grow a company beyond a few employees or a million in revenue. I’ve built multiple businesses from the ground up, sc...

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Beware the Business Advice "Noise" – Vet Your Experts Carefully

In today’s business world, there is no shortage of self-proclaimed experts, advisors, and coaches eager to sell you the latest formula for success. They promise rapid growth, foolproof strategies, and...

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The Road Ahead: Challenges and Opportunities for Small Business Owners

In today's rapidly evolving business landscape, small business owners face a multitude of challenges that require adaptability and strategic foresight. One pressing issue is the escalating cost of hea...

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The Most Expensive Business Mistakes I’ve Seen (And How to Avoid Them)

Every business owner makes mistakes—some are small, some sting, and then there are the ones that cost millions. Over the years, I’ve worked with entrepreneurs who made these costly missteps, and I’ve ...

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Most Business Owners Don’t Know How Business Works—Here’s Why That’s a Problem

Every year, thousands of people start businesses with big dreams and high hopes. They have a great idea, a passion for their product or service, and maybe even a little startup capital. But within fiv...

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