Complimentary Media Review Copy

The Dangerous Myth of Easy Marketing

Why more marketing isn't always the answer to a business growth problem.

The Dangerous Myth of Easy Marketing challenges one of the most expensive assumptions business owners make: that when sales aren't growing, the answer is simply more marketing.

Drawing on more than 30 years of building, growing, and advising businesses, Darlene M. Ziebell examines why marketing cannot consistently outperform a weak business strategy and what business owners should examine before spending more money trying to generate leads.

For Media, Podcast Hosts & Event Organizers

This complimentary review copy is available to journalists, podcast hosts, editors, producers, association leaders, event organizers, and other media professionals considering Darlene for an interview, article, podcast, panel, webinar, or speaking engagement.

Topics Darlene can discuss include:

• Why spending more on marketing doesn't necessarily produce more sales
• How to determine whether you have a marketing problem or a business problem
• Why successful marketing can actually expose weaknesses inside a company
• The hidden cost of scaling before a business is ready
• What business owners should fix before increasing their marketing budget
• Why strategies that worked getting to your first million may not get you to the next million