Marketing That Looks Busy Doesn't Grow Business
Strategy Does.Â
The Growth Authority is a strategic marketing agency built for business owners who are done chasing tactics and ready to align marketing with revenue.
Founded by Darlene M. Ziebell, management consultant to the Fortune 1000 and serial entrepreneur who built multiple eight-figure businesses.Â
Schedule a Strategic Marketing Review CallAS SEEN IN:
THERE IS HOPE
Why Most Marketing Fails
Why So Much Marketing Looks Busy — But Doesn’t Work
- Leads without sales are not growth
- Social Media activity is not a strategy
- "More traffic" doesn't fix broken positioning
- Most agencies only handle digital tactics, not business outcomes
If marketing isn't tied to financial results, it's just noise.Â
With The Growth Authority, you will have marketing that holds up under real business scrutiny.
Schedule a complimentary Strategic Marketing Review call
In The Next 6 Months, You Could…
- See marketing begin to contribute directly to new sales.
- Start seeing a positive return on your marketing investment.
- Move from activity to measurable marketing results.
The right marketing strategy can make all the difference. We’ll cover it all in your customized marketing strategy.
INTRODUCING
The Growth Authority
A new type of agency that goes beyond digital
We help privately held businesses grow:
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Marketing Strategy & Positioning
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Brand & Message Development
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Website & Conversion Strategy
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Email, Content, and Lead Systems
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Paid Media Strategy & Oversight
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Marketing Audits & Turnarounds
The right marketing strategy can make all the difference. We’ll address each of these areas through a customized strategy built for your business.
How To Get Started...
STEP 1
Complimentary Strategic Marketing CallÂ
Schedule a complimentary Strategic Marketing Review call. This conversation is designed to understand your business, your goals, and what’s currently working—or not—within your marketing. It helps determine whether moving forward together makes sense.
STEP 2
Develop a 12-Month Marketing Strategy & Roadmap
If together we decide to move forward, we create a customized 12-month marketing strategy and roadmap tailored to your business. This plan establishes clear priorities, sequencing, budgets, and milestones so your marketing efforts are focused, intentional, and aligned with growth goals.
STEP 3
Build the Right Marketing Team for Your Strategy
Once the strategy is in place, we assemble and guide the right marketing specialists required to execute it. This may include digital marketers, graphic designers, web developers, coders, content creators, paid media experts, or PR professionals.
We don’t use prebuilt teams or templates. Every business requires a different mix of expertise.
STEP 4
Implementation & Ongoing Marketing Management
Once your strategy and team are in place, we oversee implementation and provide ongoing marketing management. This ensures your plan is executed as intended, priorities stay aligned, and adjustments are made as your business evolves.
We manage progress, coordinate specialists, and hold the strategy accountable to real business outcomes—so marketing stays focused, disciplined, and effective.
The Growth Authority is for you If...
- If you want marketing tied to revenue
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Your marketing feels busy but sales are flat
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You want clarity on what’s working and what’s not
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You’re done guessing or chasing trends
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You value strategy and experienced leadership
NICE TO MEETÂ YOUÂ
I'm Darlene M. ZiebellÂ
I'm a management consultant, strategist, and serial entrepreneur with more than three decades of experience helping businesses grow, recover, and scale with intention. I hold an MBA from the Kellogg School of Management at Northwestern University and have built multiple companies from the ground up to seven and eight figures in revenue. In addition, I advised more than 20 percent of the Fortune 1000 on strategy, operations, and growth challenges.
As the founder of The Growth Authority, I bring enterprise-level strategic thinking to privately held businesses that are tired of guesswork and fragmented marketing. I am also a sought-after public speaker for business organizations, industry groups, and professional associations, where I share practical insights on strategy, growth, and leadership. My work focuses on aligning marketing with how a business actually makes money and helping owners make decisions that hold up under real business scrutiny.
“I hired Darlene to help me develop and implement marketing strategies. She has worked tirelessly to help separate me from my competitors in a competitive marketplace and encouraged me to cover every detail. The greatest compliment I can give anyone is trust, Darlene has indeed earned my trust!”
-Â Hayward Harris, Jr.Â
"Ms. Ziebell's directness, leadership, strategic focus, and practical smarts were instrumental to the success of this transformation, which was realized far more quickly than I'd have though possible. Further, Ms. Ziebell also is one of the most entrepreneurial people I have ever met."
-Â Rosanna Marquez
"Darlene is a true professional, honest and straight forward, whose insights have guided us through nearly 25 years of success as a growing national entertainment company."